Rehearse the Crisis.
Protect the Reputation.
Put your communications team inside a realistic, fast-moving crisis before they have to face one for real.
Crisis Cloud AI creates breaking news, social media pressure and stakeholder messages around your organisation — giving your team a safe environment to rehearse decisions, messaging and coordination under pressure.
A Crisis Plan Is Only the Beginning.
The real test comes when the facts are incomplete, journalists want answers, employees are asking questions, social media speculation is growing and senior leaders need advice — all at the same time. Crisis Cloud AI gives your team somewhere safe to experience that pressure before reputation is really at stake.
Incomplete Information
Rehearse how the team establishes the facts, sets priorities and communicates when certainty is impossible.
External Scrutiny
Experience news coverage, public reaction, speculation and stakeholder demands as the story develops.
Decision Pressure
Practise developing messages, gaining approval and advising senior decision-makers when time is short.
Tell the AI What You Want to Test.
Describe your organisation, the crisis you want to rehearse, your objectives and how long you want the exercise to run. Crisis Cloud AI turns the conversation into a complete exercise structure in minutes. Cyber incident, product failure, executive misconduct, operational disruption, data breach, supply-chain crisis, protest or misinformation — you choose the problem and the AI helps build the pressure.
See the Story Start to Run Away From You.
Concern turns into speculation. Speculation becomes criticism. Customers, employees and commentators begin asking questions. Crisis Cloud AI creates a simulated social environment around the developing scenario so your communications team can experience the pace, ambiguity and noise of a public crisis — and decide what matters, what needs a response and what should be ignored.
Your Organisation Is Now the Story.
A developing crisis looks very different once journalists become interested. Simulated news coverage develops as the exercise unfolds, forcing the team to consider what is known, what can be said and how quickly the organisation needs to respond. Instead of discussing what you might do in a crisis, your team has to work through what it would actually say and recommend.
Everyone Wants an Answer.
Employees. Customers. Regulators. Suppliers. Partners. Senior executives. Legal advisers. Different audiences need different information — and often want it at the same time. Crisis Cloud AI introduces stakeholder messages throughout the simulation, helping teams rehearse prioritisation, internal coordination and message discipline as pressure grows.
You Control the Pressure.
AI makes the exercise faster to build. It does not take control away from the facilitator. Review and edit every inject before the exercise. Decide what happens and when. Schedule events, deploy them immediately, pause the exercise or adjust the pace as the team responds. You keep the professional judgement; Crisis Cloud AI removes much of the traditional production burden.
Run Crisis Communications Exercises More Often.
A realistic communications simulation should not have to become a major production every time. Crisis Cloud AI is designed so an internal communications, corporate affairs or resilience team can build and run exercises themselves.
Practise More Than Once a Year
Run a major annual exercise, a shorter team rehearsal, or a focused session around a specific emerging threat.
Your Organisation’s Environment
Your trial site and exercise content are separated from other customer organisations using the service.
Try the Platform Properly
Build scenarios, review and schedule injects, invite participants and run complete simulations during the one-month trial.
How Crisis-Ready Is Your Communications Team?
Don’t wait for a real incident to discover how your processes perform under pressure. Create a realistic crisis communications simulation and give your team the opportunity to rehearse before reputation is really at stake.