‘How much does a pint of milk cost, minister?’
Crisis Comms shortcut If you’re talking to the press, particularly in a crisis, beware the personal question. The classic, which often surfaced during election campaigns, was for a journalist to ask the agriculture minister what the asking price was for a pint of milk...
Plan beats no plan
Reading the Evening Standard on the tube during the rush hour at the height of summer is not a relaxing pastime. The mercury must...
Getting your message across with a crisis grid
In a crisis will your messages reach their intended audiences? How do you get your comms to cut through? You need a crisis grid....