Read any article about the current business environment and you’ll find it peppered with words such as ‘volatile’ and ‘uncertain’ and phrases like ‘crisis is the new normal’.
Add other ingredients such as more immediately demanding stakeholder expectations, more intrusive regulatory regimes and the revolution in communications caused by the power of social networks and, as some Chief Executives have recently discovered, you have a recipe for potential disaster.
Yet a crisis needn’t lead inexorably to catastrophe. The application of proven crisis management techniques coupled with effective leadership will mitigate the worst impacts and provide the foundations for recovery: what some sports commentators call ‘bounce-back ability’
In this course we look at how crisis leadership needs to be different from business-as-usual, how to provide clarity of direction, how to get the best from your organisation and how to ensure that your communications strategy responds to the public mood. You will learn how to use the ‘Six Questions’ for effective crisis management and how to leverage the power of the ACID TestTM.
|Course Introduction||Course programme - participants share their crisis management experience|
|The crisis environment||How understanding the five challenges faced by crisis leaders helps to shape response|
|Crisis leadership||How to adapt your leadership style to the needs of the crisis and your team|
|Crisis management capabilities||The four essential capabilities that any organisation needs to be able to mount a robust crisis response|
|Crisis communications||Why crisis communications is different from public relations and how to get the best from your communications specialists|
|Team organisation||How to get the best from a crisis team and secretariat plus the keys factors in ensuring a strong process for information management.|
|Crisis decision-making||Tips, tools and techniques to ensure a ‘best in class’ response|
|Crisis readiness and performance reviews||Benchmarking your organisation’s crisis readiness and how to evaluate crisis response effectiveness|
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